THE BEACHES OF THE WEST RIVIERA

The Beaches of the West Riviera

Nature, charm, and crystal-clear waters — Liguria welcomes you.

Liguria is known as the queen of Italian beaches, and with good reason. Each year, the region earns top spots in national rankings for Blue Flag quality, and this year, the list of awarded beaches has grown even longer.

It’s no coincidence. Along 350 kilometers of coastline, Liguria offers scenic coves, golden sand, pebbled shores, and dramatic cliffs that conceal Caribbean-like inlets. The seaside services are excellent, and the atmosphere? Pure Italian summer.

Discover the Riviera di Ponente

The Riviera di Ponente is perfect for beach lovers and sun-seekers. Towns like Alassio, Varazze, Finale Ligure, Diano Marina, Sanremo, and Bordighera are renowned for their welcoming resorts and relaxing vibes.

You’ll find a harmonious mix of well-equipped beach clubs and short stretches of free-access coastline.

Staying in Alassio? Explore nearby gems

Looking to switch things up during your stay? Here are five unforgettable beaches to visit nearby:

Bergeggi Beach

Located inside the Bergeggi National Park, this spot is famous for being peaceful and unspoiled by tourism. Perfect for reconnecting with wild nature and pristine waters.

Fishermen’s Beach

A more classic and lively beach, with coarser sand and a vibrant atmosphere — ideal if you’re looking for traditional seaside charm.

Egg Beach (Balzi Rossi)

Rugged and rocky, this beach offers striking color contrasts: deep red cliffs from Dolomite limestone meet brilliant blue seas. The area also hosts some of the trendiest beach clubs on the Riviera.

Sirene Beach

Tucked between Savona and Spotorno, this magical beach is protected by towering rocks and features fine black gravel and crystal-clear water. A long staircase leads you to paradise — especially loved by snorkeling fans.

Baia dei Saraceni

Located near Varigotti, in a place called Malpasso, this beach is surrounded by wild landscapes and Mediterranean scents, with water so perfect it seems surreal.

Experience Liguria, beyond the sea

Take a day to relax, sunbathe, and dive into turquoise waters. Then, explore the charming inland villages nearby and enjoy a dinner under the stars in a typical Ligurian trattoria.

Liguria is many things: wild, refined, authentic, magical. One visit won’t be enough — you’ll want to come back year after year.